This Is Folly

This Is Folly is a Minneapolis-based design studio known for its creative and sustainable approach to design. Founded in 2011, the studio is led by partners Holly Robbins and John Moes, who bring extensive experience from big agency and corporate backgrounds. Despite being a small team, they leverage their diverse skillsets and external relationships to deliver impactful design solutions.

The studio offers a wide range of services including brand strategy, visual identity development, web design, and packaging design. They are particularly noted for their expertise in sustainable design and consulting, ensuring that their projects not only meet client needs but also consider environmental impacts. Their process involves a collaborative approach, starting with understanding the client's vision and culminating in the creation of tailored design solutions.

This Is Folly has worked with a variety of clients across different sectors, including notable names like Google, Target, and the City of St. Paul Innovation Team. Their work is characterized by a playful yet serious approach, aiming to create designs that are both effective and delightful.