AGENCY LIST

This Is Folly

Minneapolis, Minnesota, United States
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Creative design studio specializing in branding and sustainable design

This Is Folly is a Minneapolis-based design studio known for its creative and sustainable approach to design. Founded in 2011, the studio is led by partners Holly Robbins and John Moes, who bring extensive experience from big agency and corporate backgrounds. Despite being a small team, they leverage their diverse skillsets and external relationships to deliver impactful design solutions.

The studio offers a wide range of services including brand strategy, visual identity development, web design, and packaging design. They are particularly noted for their expertise in sustainable design and consulting, ensuring that their projects not only meet client needs but also consider environmental impacts. Their process involves a collaborative approach, starting with understanding the client's vision and culminating in the creation of tailored design solutions.

This Is Folly has worked with a variety of clients across different sectors, including notable names like Google, Target, and the City of St. Paul Innovation Team. Their work is characterized by a playful yet serious approach, aiming to create designs that are both effective and delightful.

15
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Visual Identity
Visual Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
1-10 people
Founded
2011 (15 years)

How This Is Folly scores 44 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (2011).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

10 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

This Is Folly is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for This Is Folly and may evolve as additional data is verified or updated.

Local context

This Is Folly operates in Minneapolis, Minnesota, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.