Tipping Point Communications

Tipping Point Communications focuses on delivering marketing strategies that combine creativity with smart data insights. Founded by Michelle Ashby in 2005, the agency has grown from a boutique media shop into a full-service firm known for its expertise in media, analytics, PR, and creative services. With a commitment to helping clients get seen, heard, and connected, Tipping Point emphasizes collaboration and measurable outcomes.

The agency offers a range of services including media planning and buying, SEO audits, and lead capture and UX analysis. Their TPX (e) services aim to extend brand reach and connect deeper with audiences through strategies like Linear Reach Extension and Household Surround. Tipping Point also provides high-quality video and content production without the need for enterprise-level budgets.

Tipping Point Communications has built long-term relationships with clients by delivering on promises and focusing on results. Their work includes campaigns for organizations such as Visit Rochester and the Rochester Housing Authority, showcasing their ability to turn big ideas into impactful marketing solutions.