The New Standard (TNS) is a public relations and communications agency based in São Paulo, Brazil. We help international and multinational companies entering Latin America or developing their presence in the region. Our operating markets are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru, with work coordinated in English, Portuguese and Spanish.
Our services include public relations, media relations, corporate and crisis communications, influencer campaigns, social media, events, brand activations, advertising and ESG communications. Engagements are available on a project or retainer basis, with scope developed around the client's objectives, audiences, markets and timing.
For international teams, we connect regional coordination with local market knowledge. Work can include message development, media research, journalist outreach, interview preparation, creator briefing, content planning and coverage reporting, depending on the agreed brief. Agency services, creator fees, production and paid media should be defined separately in the proposal.
Published case studies include media relations for Gestamp's Piracicaba plant opening and communications for Seequent's participation in Vale Desenvolver 2025. These examples explain the assignments, campaign approach and reported results. Branded content and earned media are identified separately where relevant.
TNS is co-founded by Christopher Suttenfield, Business Development Director, and Thiago Carneiro, Client Servicing Director. To discuss a brief, share your priority markets, audience, timing and objectives with contact@tnsagency.com or visit tnsagency.com.