Tool is a creative production partner that collaborates with brands and agencies to develop content and experiences that spark cultural conversations. They work at the intersection of ideation, content, experience, and creative technology to deliver unique projects.
Their core services include creative concepting and production, experiential activations, and AI-powered content creation. Tool has been involved in various high-profile projects, such as directing campaigns for Verizon and creating immersive experiences for Coachella.
Tool's work is recognized in the industry, with features in publications like Ad Age and Little Black Book. They have directed projects for notable clients, including BMW, MLB, and Heinz, showcasing their ability to blend traditional production with innovative AI solutions.