Total Design

Amsterdam, North Holland, Netherlands

Strategic branding and communication with a focus on technology

Total Design is a strategic creative collective that has been helping brands and organizations find their voice, shape, and soul since 1963. They operate at the intersection of branding, communication, and technology, emphasizing the importance of knowing exactly who you are in a rapidly changing world. Their unique strategic framework, Essentiality®, aids clients in reinforcing their core and defining their focus.

Total Design collaborates with clients to build brands that are deeply human, radically focused, and emotionally resonant. They offer services in branding, communication, and technology, ensuring that their clients' brands become indispensable to people, culture, and the future. Their approach is not about adding to the noise but amplifying the essence of their clients.

With a team of over 75 employees across offices in Amsterdam and Maastricht, Total Design is part of the Yuma digital transformation group. They have worked with notable clients such as the Dutch National Opera & Ballet and HEMA, showcasing their ability to create impactful and meaningful brand experiences.

63
YEARS IN BUSINESS
5
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Rebranding
Rebranding for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1963 (63 years)

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