AGENCY LIST

Total Design

Amsterdam, Netherlands
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Strategic branding and communication with a focus on technology

Total Design is a strategic creative collective that has been helping brands and organizations find their voice, shape, and soul since 1963. They operate at the intersection of branding, communication, and technology, emphasizing the importance of knowing exactly who you are in a rapidly changing world. Their unique strategic framework, Essentiality®, aids clients in reinforcing their core and defining their focus.

Total Design collaborates with clients to build brands that are deeply human, radically focused, and emotionally resonant. They offer services in branding, communication, and technology, ensuring that their clients' brands become indispensable to people, culture, and the future. Their approach is not about adding to the noise but amplifying the essence of their clients.

With a team of over 75 employees across offices in Amsterdam and Maastricht, Total Design is part of the Yuma digital transformation group. They have worked with notable clients such as the Dutch National Opera & Ballet and HEMA, showcasing their ability to create impactful and meaningful brand experiences.

63
YEARS IN BUSINESS
5
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Rebranding
Rebranding for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
51-200 people
Founded
1963 (63 years)

How Total Design scores 45 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1963).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

11 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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Other agencies near Total Design

Elsewhere in Netherlands

About this agency on Agency List

Total Design is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Total Design and may evolve as additional data is verified or updated.

Local context

Total Design operates in Amsterdam, Netherlands serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.