Traction Factory

Based in Milwaukee, Traction Factory works across brand strategy and positioning, trade show booth design, and media relations for clients that need messaging to reach every internal and external sales channel. Work spans press releases and newsroom content, thought leadership PR, and corporate communications alongside event strategy and brand campaigns.

Services are built around the sales process itself, connecting advertising and media relations work with program development meant to support customer loyalty and engagement. Trade show design and production sits alongside press and communications work, giving clients a single point of contact for both physical event presence and public-facing messaging.