Traction Video

Traction Video specializes in creating marketing videos that build authenticity, buzz, and demand for brands and products. Based in San Diego, they focus on strategic planning, entertaining creative, and viral marketing to ensure their videos not only entertain but also persuade and motivate audiences.

Their core services include strategic planning through market research and focus groups, crafting bold and entertaining creative concepts, and executing viral marketing strategies. Traction Video collaborates with clients' marketing teams or advertising agencies to maximize the reach and impact of their videos.

Notable projects include the launch video for Dollar Shave Club, which significantly boosted the brand's visibility, and the Coolest Cooler Kickstarter campaign, which broke funding records. These examples highlight Traction Video's ability to create compelling stories that resonate with audiences and drive customer engagement.