Tricky

Tricky, founded in 2018, focuses on creating brands that reflect true values and culture, fostering authenticity and customer trust. The agency emphasizes the importance of culture, story, and design in brand differentiation, working collaboratively across a variety of projects to build strong brand foundations.

Tricky offers services in insight and strategy, brand design, digital and print storytelling, and content creation. They design organizational frameworks, provide coaching for young businesses, and create impactful content across platforms. Their approach includes qualitative and quantitative research, strategic platform development, and brand architecture.

The agency has contributed to brands like 1839 Honey, New Zealand Mint, and MATTR, helping them articulate their values and create cohesive brand identities. Tricky's work is characterized by a deep understanding of brand-consumer interaction, ensuring that each brand's personality is captured and showcased effectively.