True North Brand Group

True North Brand Group works with companies in outdoor performance, active lifestyle, wellness, fashion, and emerging consumer categories, with clients including Volkl, OOFOS, Serengeti, Bollé, ToughTested, Boyd's Coffee, and SPY Optics. The agency frames brand building around four connected layers: PR to establish credibility, social to drive visibility, influencer work to create relatability, and consumer activation to deliver experience, aiming to move brands past simple visibility toward what it calls real-world connection.

Services span media relations, press releases and newsroom management, thought leadership PR, corporate communications, and brand strategy and positioning. For companies entering the market or relaunching, True North runs a 90-Day Launch Program designed to help emerging brands build momentum quickly, pairing rollout planning with the same media relations and positioning work applied to established accounts.

The agency operates from Hingham, Massachusetts, with a second office in Boulder, Colorado. Leadership includes President/CEO Mark Tedeschi, media relations lead Matt Fitzgerald, strategist Adeline Cruz-Phillips, and Laurie, who brings footwear marketing background to the team, alongside Kate, who heads the Boulder office. The client roster's concentration in outdoor gear, footwear, and eyewear brands reflects the agency's footing in performance and active lifestyle categories.