Trufla

Calgary, Alberta, Canada

AI-driven insurance software solutions for brokers and agents

Trufla Technology is a company born from the independent insurance brokerage sector, focusing on enhancing the distribution channel through technology. They provide data-driven software solutions that cover the entire insurance ecosystem, from lead generation and management to customer service. Their tools are designed to offer fast, frictionless service to customers while equipping brokers with efficient and effective tools.

Trufla's core services include digital insurance broker website design, insurance CRM, customer self-service tools, and AI-driven insights. Their products, such as truWeb, truMarket, and truMobile, help brokerages streamline operations, improve client retention, and enhance customer interactions. The company also offers SEO and digital advertising services to boost online presence and lead conversion.

With a history rooted in the insurance industry, Trufla has grown rapidly, serving broker clients in Canada and the UK. They have expanded their team significantly and continue to innovate with products like Trudi, an AI insurance assistant that provides data-driven insights and personalized customer interactions.

8
YEARS IN BUSINESS
5
SERVICES

Capabilities

Services

What these services involve

Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Lead Generation
Multi-channel campaigns and systems designed to generate qualified leads.
Marketing Automation
Automated customer journeys across email, CRM, and marketing tools.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.

Agency details

Team size
201-500 people
Founded
2018 (8 years)

About this agency on Agency List

Trufla holds an Agency List Score of 97 out of 100.

That score is higher than 93% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Trufla in September 2026, reading 7 pages published on trufla.com.

The score reflects what Trufla had published by that date; anything published since has not been read.

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