Type G

Type G is a branding and design studio deeply connected to the California lifestyle, offering a unique visual language that reflects the diversity of the state. The agency collaborates with local companies to create authentic brand stories that resonate with their audiences. Founder Mike Nelson leads a team of senior-level experts in delivering projects that range from photography and strategy to web development and social media.

Type G specializes in brand identity, creative direction, and packaging design, among other services. They focus on creating a complete look and voice for their clients, ensuring that each project communicates the authenticity and uniqueness of the passionate people behind the brands. Their work includes brand identity, graphics, packaging, websites, and video production.

The agency has a portfolio spanning 20 years, with projects for notable clients such as Kashi, Hydroflask, and Lenny & Larry's. They are based on Cedros Avenue in Solana Beach, California, and are known for their harmonious collaborations with like-minded clients, resulting in long-lasting relationships and successful brand stories.