ukelele

Ukelele works as an extension of eCommerce teams rather than an outside vendor, forming interdisciplinary work cells that integrate directly with a client's internal staff. The agency designs a roadmap for scaling online retail operations, applying its Uke Growth Framework, which it describes as validated across more than 100 projects. The focus stays on sustainable, data-based growth rather than one-off campaigns.

Services span digital strategy, performance marketing, conversion rate optimization, email and lifecycle marketing, CRM integration, and analytics with LTV modeling. Paid media work centers on maximizing return on every peso spent on digital advertising, while CRO efforts target each step of the funnel to convert more visitors into buyers. Marketing and retention flows are automated, and first-party data is used to increase purchase intent. Artificial intelligence is built into marketing operations, including an AI agent developed to integrate media performance, GA4, and backend data into a single view.

Proof points from the notes include a retention strategy credited with transforming customer purchase behavior, and a product strategy organized around star categories to drive sales. Media investment has also been restructured to increase sales output directly. Leadership includes CEO and late co-founder Jey Pamo Rabaje, co-founder Demian Niedfeld, and AI Transformation Director Diego Urfeig, reflecting the agency's emphasis on pairing marketing strategy with technical and AI-driven execution.