Underdog

Underdog is a brand growth agency that collaborates with clients to create impactful strategies and innovations. They focus on delivering growth through insight, research, and characterful thinking, supporting brands that aim to expand their market presence. The agency prides itself on being small, nimble, and transparent, working closely with clients as an extension of their teams.

Their core services include strategy and positioning, product claims, and innovation and new product development. Underdog has expertise in areas such as the microbiome, regenerative agriculture, and flavor science, ensuring that the latest trends are incorporated into their projects. They have worked with major brands like Bacardi, Birds Eye, Danone, and Dolmio, helping them create successful strategies and compelling narratives.

Underdog's approach involves deep consumer connection, utilizing methods like immersions and diaries to uncover genuine consumer behaviors. They have also explored regenerative organic strategies and the potential of new farming systems, demonstrating their commitment to sustainable practices. Their work with clients like Arla Organic and Unilever showcases their ability to drive innovation and create planet-positive solutions.