Underscore Design

Kent Politsch runs Underscore Design out of Lawrence, Kansas, serving clients in the Lawrence and Kansas City area with websites built from concept through delivery. The work spans WordPress development dating back to 2004, alongside identity and branding projects created for both digital and print use. Over the course of the business, Politsch has designed 143 websites, created 65 logos, and landed 80 individual landing pages.

Projects run through a single point of contact rather than a larger team, with Politsch handling frontend and backend development along with the visual identity work that goes with it. One named project, the Prospector Knowledge Center, reflects this range, pairing site structure with a branded look. Client feedback describes him as attentive to questions throughout a project and consistent in producing sites described as attractive, functional, and dependable.