Underscore Marketing

Underscore Marketing specializes in purpose-driven marketing strategies for life sciences and healthcare brands. Founded in 2002, the agency is women-owned and focuses on delivering strategic marketing solutions to mid-sized clients, particularly in rare disease, immunology, and oncology sectors. Led by Lauren Boyer since 2007, Underscore Marketing combines big-picture thinking with data-driven strategies to create real impact.

The agency offers a range of services including strategic planning, media buying, and omnichannel analytics. Their approach integrates artificial intelligence and machine learning to provide actionable insights and optimize promotional investments. The PINNACLE Planning Suite is a key offering that helps clients make evidence-based decisions to enhance their brand's promotional effectiveness.

Underscore Marketing is known for its personalized attention and tailored strategies that drive value for clients. With a team of over 85 experts, they have engaged with more than 83 brands across 50 conditions. Their commitment to compliance and innovation ensures that life sciences companies can effectively commercialize while adhering to industry regulations.