UNIT partners works out of San Francisco on brand strategy and design, with culinary and hospitality clients among its focus. MINA Group, a restaurant group, has partnered with the agency for its branding and design needs, reflecting the kind of food-and-beverage work that runs through the studio's client list.
Projects typically start with research and strategy — brand research, stakeholder engagement, competitive audits, and audience research — before moving into positioning, brand pillars, and tone. From there the work extends into naming, logo design, visual identity, brand story, and messaging, with brand guidelines documenting how those pieces hold together for a client's internal and external use.
Beyond the foundational identity work, UNIT partners produces packaging, collateral, signage, and interior design elements, along with tradeshow materials, UI/UX, and copywriting to carry a brand into physical and digital spaces. Launch strategy and outreach strategy round out the offering for clients bringing a new or refreshed brand to market. The agency has been operating in this space since 2006.