Up And Social

Up And Social works only with family law and estate planning firms, and limits itself to one firm per market rather than serving competing practices in the same city. Based in Boston, the agency starts prospective clients with a free visibility report, framing its position around the idea that the most findable attorney is the one who gets the call. Its narrow focus lets the work center on how people actually search for a divorce attorney or an estate planning lawyer, rather than treating law firm marketing as generic local business marketing.

Services span local SEO and Google Business Profile management, Google Ads campaigns built around high-intent search and retargeting, and content and authority-building meant to support rankings on contested terms. Website design, landing page design, and conversion-focused design work toward turning that traffic into consult requests, with analytics and event tracking in place so calls and form fills can be tied back to specific campaigns and pages. Lead generation runs through all of it, reflecting the agency's stated view that marketing should be measurable or it should not exist.