UPI Marketing, established in 1994, is a sports licensing and marketing firm led by founder and CEO Gene Smith. The company is known for its strong partnerships with major sports organizations such as the NFL, MLB, NHL, NBA, NCAA, NASCAR, and MLS. UPI Marketing focuses on building and maintaining industry relationships to ensure the success of its retail and promotional programs.
The firm offers a range of services including consulting on obtaining licensing rights and providing quality licensed products at competitive prices. UPI Marketing works closely with clients' in-house marketing departments or acts as an external marketing firm, keeping clients' needs, budgets, and brand goals in mind. The company is also involved in producing officially licensed products like the NFL Fantasy Football Trophy and replica Stanley Cups.
With a 29-year track record, UPI Marketing is well-equipped to provide accurate assessments and advice on licensing rights. The company is committed to delivering top-tier products and services, driving positive outcomes for all parties involved.