AGENCY LIST

UPI Marketing

Hermosa Beach, California, United States
Visit upimarketing.com

Sports licensing and marketing with major league partnerships

UPI Marketing, established in 1994, is a sports licensing and marketing firm led by founder and CEO Gene Smith. The company is known for its strong partnerships with major sports organizations such as the NFL, MLB, NHL, NBA, NCAA, NASCAR, and MLS. UPI Marketing focuses on building and maintaining industry relationships to ensure the success of its retail and promotional programs.

The firm offers a range of services including consulting on obtaining licensing rights and providing quality licensed products at competitive prices. UPI Marketing works closely with clients' in-house marketing departments or acts as an external marketing firm, keeping clients' needs, budgets, and brand goals in mind. The company is also involved in producing officially licensed products like the NFL Fantasy Football Trophy and replica Stanley Cups.

With a 29-year track record, UPI Marketing is well-equipped to provide accurate assessments and advice on licensing rights. The company is committed to delivering top-tier products and services, driving positive outcomes for all parties involved.

32
YEARS IN BUSINESS
1
SERVICE

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Category

Branding

Services

Agency details

Founded
1994 (32 years)

About this agency on Agency List

UPI Marketing holds an Agency List Score of 52 out of 100.

That score is higher than 3% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed UPI Marketing in September 2026, reading 4 pages published on upimarketing.com.

The score reflects what UPI Marketing had published by that date; anything published since has not been read.

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