Upshot

Upshot empowers brands to navigate change and unleash their potential through creativity, digital fluency, and cultural agility. Based in Chicago, the agency offers a range of services including strategy, brand design, campaign activations, experience design, and content creation. They focus on creating transformative brand ideas and opportunities by understanding the marketplace, consumer, and culture.

Their work includes projects with notable clients such as Modelo, Bibigo, and Corona, where they have developed innovative campaigns and brand experiences. Upshot's approach involves a multi-dimensional perspective, mining insights to inspire brand ideas. They have been recognized in Agency Spotter's Top 100 Advertising Agencies and have received awards like the Shorty Silver Honor for their instructional video work with Karo.