Usabal Solutions

Usabal Solutions works out of Columbia, Maryland, building websites and digital marketing programs for small businesses, startups, nonprofits, and manufacturing companies. Bob Zhang founded the company in 2011, and the practice has since centered on website design and development, website globalization, eCommerce builds, and strategy consultation for clients who need a digital presence but may not have in-house technical teams.

Projects typically start with strategy consultation to define what a client actually needs, then move into design, frontend and backend development, and content strategy. Website globalization work extends sites for audiences beyond a single language or region, while eCommerce SEO and UX research support online stores looking to convert visitors into customers. The team positions its services as affordable and describes itself as responsive and flexible in how it takes on client work.