Usaria specializes in strategic design and user research to create memorable experiences that transform businesses and strengthen organizations. They integrate user-centered design methodologies with business and market insights to deliver value through product, service, and customer experience design.
Their core services include user research, strategic design, and cultural transformation, employing techniques such as interviews, ethnography, usability testing, and eye tracking. Usaria also offers international user research, adapting to different cultural contexts to localize products and services.
With over 300 projects completed and 10 years of experience, Usaria has trained more than 2,500 professionals and certified over 180 in UX-PM. They operate in Mexico and Colombia, providing a global perspective through their network of user experience leaders.