UWG is a marketing agency that focuses on creating cultural moments through storytelling and strategy. Founded in 1969 by Byron Lewis, the agency has a long history of engaging with multicultural audiences. Monique Nelson, who became Chair in 2012, expanded the agency's expertise to connect brands with diverse cultures.
UWG offers a range of services including strategy, creative production, social media, digital media, and analytics. The agency is dedicated to delivering impactful business results by understanding the multicultural audience mindset. They have expanded globally, with offices in New York, Detroit, Atlanta, Toronto, and a presence in Africa.
The agency has worked with notable clients such as Ford, Colgate, and Rocket Mortgage, showcasing their ability to create powerful cultural narratives. UWG's approach is rooted in purpose, culture, and identity, aiming to set the standard for how the world views their clients.