Uxsage

uxsage is the Los Angeles-based practice of product designer Kirill Abashin, who brings over a decade of multidisciplinary experience spanning branding, art direction, and product UX. Work has ranged across large-scale SaaS platforms, AI/ML products, and XR, alongside client names that include Taco Bell. Abashin has also served as Senior UX Designer on the PMAX project within Google Ads and contributed to the digital experience of design systems used for Intuit events.

Project work covers both product UX and brand-facing design. Verb, a mobile CRM platform, and Hyre, a peer-to-peer car sharing platform, represent product design engagements focused on functional digital tools. Other projects lean into visual identity and site design, including a minimalistic website built for designer eyeglasses store Eyeweardock and design work for Masters, a private art education school.

Additional projects extend into niche digital communities and marketplaces: Rarify, an exclusive collectors' community and art investment hub, and Clouty, a fashion search platform. Across these engagements, the practice moves between enterprise-scale software design and smaller, identity-driven builds, applying the same product-design sensibility to both a Google Ads initiative and a standalone eyewear storefront.