Valve+Meter

Valve+Meter works with home service operators — HVAC, plumbing, roofing, electrical, solar, windows and doors, construction, moving, flooring, pest control, painting, lawn care, and garage door companies — along with private equity-backed and multi-location businesses that need marketing accountable to a P&L rather than to impressions.

The scope covers local SEO and Google Business Profile optimization/monitoring, AI search optimization, reputation management, web design and development, and conversion rate optimization. Paid media spans Google Ads, Local Service Ads, paid social, and Yelp Ads, alongside geofencing, OTT/streaming ads, display and retargeting, and programmatic media buying. On the brand and content side, work includes StoryBrand-based branding, content marketing, social media, and video production, paired with direct mail strategy and intelligence and lead generation through email and SMS.

The agency operates on a stated philosophy of "Math Before Marketing," building campaigns from numbers rather than assumptions, and tracks every lead back to its source across the channel mix — a structure suited to clients managing multiple locations or reporting to ownership groups that expect attribution to hold up. That combination of channel breadth (from GBP monitoring to programmatic buying) and lead-source tracking positions the firm for home service and multi-location accounts where marketing spend needs to be traceable to actual jobs booked, not just clicks generated.