Vim & Vigour, founded in 2013 by Lynda Williams, is a PR and communications agency based in Singapore. With over 20 years of experience, Lynda Williams established the agency to provide engaging and thoughtful communications strategies. The agency focuses on PR education and mentoring, particularly for small businesses and entrepreneurs, helping them navigate the media landscape effectively.
The agency offers a range of services including PR mentorship and education, life and business coaching, and a specialized program called Hack Your Own PR. This 9-week media training program is designed to teach entrepreneurs and small business owners how to pitch and secure their own media coverage. The program includes modules on PR theory, live Q&A sessions with industry experts, and personalized mentoring sessions.
Vim & Vigour has worked with a diverse array of clients across various industries, including luxury travel, food and drinks, real estate, and tech. Notable projects include launching disruptive food tech companies, positioning CEOs as thought leaders, and managing communications for high-profile real estate projects. The agency's approach is to craft unique, authentic brand messages and maintain strong connections with regional media contacts.