Vinyl Marketing works with higher education and nonprofit organizations, with featured work for Ashland University, the University of Nebraska, and Richland Academy of the Arts. The agency builds branding around messaging, positioning, and visual identity, then extends that alignment into creative output including copywriting, graphic design, layout, video production, and web design.
Marketing services cover automation and workflow development, conversion rate optimization, CRM integration, email and social media marketing, PPC advertising, and SEO, giving organizations a path from strategy into execution across paid and owned channels. For nonprofits specifically, Vinyl Marketing offers campaign strategy, data optimization, fundraising strategy, giving days and mini campaigns, and fractional Chief Development Officer support for organizations that need senior fundraising guidance without a full-time hire.
AI automation rounds out the offering, with workflow development, content systems, custom assistants, smart dashboards and reports, and strategy and systems mapping, alongside team training and support to help client staff operate the systems once they're built. The agency's leadership spans dedicated roles across accounts, marketing, intelligent systems, finance, and creative direction, including a Director of Intelligent Systems and a Director of Accounts, reflecting a structure built around both traditional agency disciplines and the newer automation and AI work it has taken on.