AGENCY LIST

Visual Logic

Cedar Falls, Iowa, United States
Visit visuallogic.com

UX design and product strategy for complex systems

Visual Logic specializes in UX design and product strategy, focusing on simplifying complexity in highly regulated domains. With a human-centered approach, they bring clarity to industries such as agriculture, banking, healthcare, and military defense. Their services include product strategy, user experience design, and communication design, all aimed at creating impactful and user-friendly solutions.

The firm offers a range of services that drive business value through design. They emphasize the importance of aligning business, design, and engineering to craft a vision that moves products forward. Their approach includes user and customer research, strategic prioritization, and organizational alignment to ensure that design is a strategic force within organizations.

Visual Logic has a proven track record of delivering value across various sectors. They have worked on projects such as upgrading missile defense systems and modernizing digital tools for farmers. Their commitment to reducing complexity and enhancing user experience makes them a valuable partner for organizations looking to innovate and improve their digital products.

38
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

UI UX Design

Services

What these services involve

Accessibility Audits
Accessibility Audits for ui ux design buyers. Clear scope, measurable outcomes, and reliable delivery.
Design Systems
Design Systems for web design buyers. Clear scope, measurable outcomes, and reliable delivery.
Interaction Design
Interaction Design for ui ux design buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Design
Product Design for ui ux design buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1988 (38 years)

About this agency on Agency List

Visual Logic holds an Agency List Score of 75 out of 100.

That score is higher than 67% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Visual Logic in September 2026, reading 8 pages published on visuallogic.com.

The score reflects what Visual Logic had published by that date; anything published since has not been read.

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