Viva La Brand

Viva La Brand is a consulting resource for business leaders aiming to enhance their marketing efforts to boost sales and profitability. They focus on understanding the essence of a brand, which includes brand positioning, character, and messaging, to create a cohesive customer experience. Their approach involves listening, researching, developing strategies, and executing plans to ensure marketing materials are consistent and effective.

The agency offers services such as brand strategy, ad agency searches, and marketing consulting. They help clients evaluate their marketing organizations, identify optimal partners, and implement marketing programs. Their disciplined process includes selection criteria development, RFP management, and relationship management post-selection.

Viva La Brand has worked with clients like Advance Partners, Sweet Kiddles, and Naturepedic, providing services from consumer research to ad agency selection and brand identity creation. Their expertise in consumer research and marketing strategy has helped clients differentiate their brands and attract new customers effectively.