Waldinger Creative

Waldinger Creative, based in Towson, MD, works from what it calls a Day One process for building a new brand or refreshing one that has gone stale. Past work spans brand marketing for a regional hospice and elder care provider, environmental branding for a research facility, and event branding for an art exhibition, each requiring a different visual and messaging approach rather than a single template applied across industries.

Services run from brand strategy and positioning through visual identity, messaging and voice, and rebranding, extending into the collateral that carries a brand into physical and public spaces: trade show booth design, dynamic PowerPoint presentations, and report and publication design, including a brochure produced for a sustainability communications industry association. The range of projects, from elder care to scientific research to arts events, points to a practice built around adapting identity and materials to the specific communication a client needs rather than a fixed deliverable set.