Waldorf Crawford

Waldorf Crawford was founded by producers and marketers Marcia Waldorf and Jim Crawford, and the company works as a direct response video production and marketing operation serving clients worldwide. Its scope runs from creative concept and scripting through video production intended for television, digital platforms, and internet or mobile distribution.

The production output is built for direct response and commerce contexts: video assets designed for integration into infomercials and commercials, home shopping segments, email campaigns, webisodes, blog placements, social media, and crowdfunding initiatives. Deliverables include consumer and expert testimonials, product demonstrations, animations, and marketing presentations, reflecting a focus on formats that drive a viewer toward a specific action or purchase decision.

Alongside video work, Waldorf Crawford operates Before & After Lab, which manages hi-res digital photographic documentation for consumer studies at a photography studio in downtown Los Angeles, and oversees casting and talent management for those projects. A related unit, Casting-Plus, specializes in recruiting, casting, and managing qualified participants for Before & After photographic and testimonial studies, supplying the real consumers and subjects that populate the testimonial and demonstration content the company produces.