AGENCY LIST

Want Branding

New York, New York, United States
Visit wantbranding.com

Naming, identity strategy, and rebranding for technology, healthcare, and retail brands

Founded by Jonathan Bell, WANT Branding works across naming, identity strategy, and rebranding for companies in technology, healthcare, financial services, manufacturing, energy, consumer retail, and media & entertainment. Bell brings over 30 years in the field, has led roughly 2,000 branding projects, and teaches as a visiting professor at New York's School of Visual Arts; his TED talk has drawn more than 3.2 million views. Clients have included Apple, Google, Royal Caribbean, and Disney. Services center on brand strategy and positioning, naming, visual identity, messaging and voice, brand guidelines, and rebranding, applied to companies looking to establish or reset how they're recognized in their markets.

1
YEARS IN BUSINESS
12
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
51-200 people
Founded
2025 (1 years)

About this agency on Agency List

Want Branding holds an Agency List Score of 74 out of 100.

That score is higher than 59% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Want Branding in September 2026, reading 7 pages published on wantbranding.com.

The score reflects what Want Branding had published by that date; anything published since has not been read.

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