Want Branding

Founded by Jonathan Bell, WANT Branding works across naming, identity strategy, and rebranding for companies in technology, healthcare, financial services, manufacturing, energy, consumer retail, and media & entertainment. Bell brings over 30 years in the field, has led roughly 2,000 branding projects, and teaches as a visiting professor at New York's School of Visual Arts; his TED talk has drawn more than 3.2 million views. Clients have included Apple, Google, Royal Caribbean, and Disney. Services center on brand strategy and positioning, naming, visual identity, messaging and voice, brand guidelines, and rebranding, applied to companies looking to establish or reset how they're recognized in their markets.