AGENCY LIST

Waymaker

Gainesville, Florida, United States
Visit thinkwaymaker.com

Design and communications with a focus on branding and packaging.

Waymaker is a pocket-sized design and communications shop based in Gainesville, Florida. With over 20 years of experience, Tracy Bachmann and her team focus on delivering clean and efficient design solutions. They emphasize building strong relationships and providing undivided attention to their clients.

The agency specializes in branding, packaging, environmental, and publication design. They help like-minded organizations tell their best stories through a creative process that involves listening, designing, and delivering. Their approach ensures that each project is handled with care and precision, catering to the unique needs of their clients.

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SERVICES

Capabilities

Category

Branding

Services

Agency details

Team size
1-10 people

About this agency on Agency List

Waymaker holds an Agency List Score of 71 out of 100.

That score is higher than 22% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Waymaker in September 2026, reading 5 pages published on thinkwaymaker.com.

The score reflects what Waymaker had published by that date; anything published since has not been read.

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