IN GOOD CO operates as an agency-meets-consultancy, focusing on transforming brands through active positioning and strategic collaboration. They specialize in creating challenger brands that navigate the chaos of a changing world by establishing a new paradigm rather than positioning against competitors.
Their core services include brand transformation, brand creation, and active positioning. They work closely with venture-backed startups, hypergrowth brands, and legacy brands to deliver targeted solutions that quickly identify and leverage a brand's unique differences. Their approach is dynamic, focusing on long-term vision while adapting to the fast-paced market environment.
IN GOOD CO has worked with notable clients such as Zappos, Psycho Bunny, and SLMD, providing services like brand positioning, visual and verbal identity, and packaging. They emphasize collaboration with clients, working within their teams to grow and transform them into market challengers.