Wieden+Kennedy

Portland, Oregon, United States

Creative network building brands and influencing culture globally

Wieden+Kennedy is an independent, global creative company that has been transforming some of the world’s most well-known brands for over forty years. With a mission to use creativity and influence to change the world and impact culture, the agency operates across multiple locations including Portland, Amsterdam, New York, Tokyo, London, Shanghai, São Paulo, Mexico, Sydney, and Toronto.

The agency offers a range of services including creative concepting and production, media planning and buying, and brand campaigns. They are known for their work with high-profile clients such as Nike, McDonald's, and Ford, creating memorable campaigns like 'Just Do It' and 'This Is SportsCenter'.

Wieden+Kennedy's approach is to foster a creative environment where diverse perspectives are encouraged, allowing them to produce work that not only builds brands but also influences culture. Their ADMagic program connects diverse students to the ad industry, showcasing their commitment to fostering new talent.

44
YEARS IN BUSINESS
3
SERVICES

Agency details

Team size
500+ people
Founded
1982 (44 years)

About this agency on Agency List

Wieden+Kennedy holds an Agency List Score of 73 out of 100.

That score is higher than 32% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Wieden+Kennedy in September 2026, reading 7 pages published on wk.com.

The score reflects what Wieden+Kennedy had published by that date; anything published since has not been read.

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