Will & Grail

Will & Grail focuses on helping organizations integrate meaningful purpose with profit to create sustainable, socially responsible enterprises. They offer tools and processes to align intent and activation, ensuring that brand purpose is not just a statement but a lived experience. Their approach includes Brand Believability® to measure how purpose is perceived internally and externally.

The agency provides a Purpose Impact Calculator to demonstrate the financial benefits of purpose transformation. They work with brand strategists, design thinkers, analysts, storytellers, and developers to unlock potential for positive change. Will & Grail is committed to building purpose-driven brands that drive business success and community prosperity.

Located in Kansas City’s Crossroads Arts District, Will & Grail invests in community initiatives and sustainable practices. Their office reflects their values, featuring solar power and recycling, and they engage with local artists and neighborhood improvement projects. They have helped various organizations, including those addressing global challenges like the water crisis.