Willoughby

Willoughby is a global branding agency based in Kansas City, known for its strategic approach to brand development. As a women-owned, WBE nationally-certified company, it is the longest continuously running woman-owned branding firm in the United States, founded in 1978. The agency is led by a diverse team of experienced professionals who have been working together for 25 years.

Willoughby offers a range of services including brand strategy, identity design, and brand experience creation. They focus on aligning leadership teams around a shared vision to drive business innovation and growth. Their services encompass brand strategy and positioning, naming, visual identity, messaging and voice, and packaging identity. They also provide environmental design and digital applications to ensure consistent brand communication across all consumer interactions.

The agency has worked with both challenger brands and market leaders, delivering projects such as the KC Current brand invention and Williams Sonoma brand packaging design. Willoughby is a member of ICOM, a global network of independent agencies, which enhances their ability to serve clients worldwide.