AGENCY LIST

Willoughby

Kansas City, Missouri, United States
Visit willoughbydesign.comExplore local marketExplore service market

Creates immersive brand experiences through strategy and identity design

Willoughby is a global branding agency based in Kansas City, known for its strategic approach to brand development. As a women-owned, WBE nationally-certified company, it is the longest continuously running woman-owned branding firm in the United States, founded in 1978. The agency is led by a diverse team of experienced professionals who have been working together for 25 years.

Willoughby offers a range of services including brand strategy, identity design, and brand experience creation. They focus on aligning leadership teams around a shared vision to drive business innovation and growth. Their services encompass brand strategy and positioning, naming, visual identity, messaging and voice, and packaging identity. They also provide environmental design and digital applications to ensure consistent brand communication across all consumer interactions.

The agency has worked with both challenger brands and market leaders, delivering projects such as the KC Current brand invention and Williams Sonoma brand packaging design. Willoughby is a member of ICOM, a global network of independent agencies, which enhances their ability to serve clients worldwide.

48
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Graphic and Print Design

Services

What these services involve

Packaging Design
Packaging Design for graphic and print design buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1978 (48 years)

How Willoughby scores 47 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1978).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

Worked with Willoughby?

Reviews on Agency List come from people who have hired the agency. Be the first to describe what the work was like.

Other agencies near Willoughby

More in Missouri

Elsewhere in United States

About this agency on Agency List

Willoughby is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Willoughby and may evolve as additional data is verified or updated.

Local context

Willoughby operates in Kansas City, Missouri, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Service markets

Browse service-specific market pages for Willoughby across the geography this profile serves.

Country

Directory hubs

Explore the main hubs to browse agencies by specialty and service.

Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.