WMX

Founded in 1999 and based in Miami, WMX is an independent advertising agency that works primarily with brands in Travel, Tourism, Hospitality, Entertainment, and Non-Profit sectors. The agency describes its work as connecting brand experiences to human experiences, building what it calls brand roadmaps by uncovering the hidden truths that give a client's brand a competitive edge in these industries. Leadership includes CEO Paul Pellerin and President Andrew Stewart.

The agency's specialties fall into three groups: research, planning, identity, positioning, and media on the strategy side; traditional and digital strategy covering planning, buying, and optimizing on the media side; and dynamic creative, web and app development, copywriting, graphic design, video, photography, and production on the creative side. Staff includes strategists, media planners, storytellers, designers, developers, and analysts working across these disciplines. WMX also uses dynamic creative technology powered by AI to shape targeted messaging within campaigns, pairing that technology with a marketing intelligence team responsible for the analytics and reporting side of engagements.

With more than two decades in operation, WMX positions its experience as a draw for industry leaders across the sectors it serves, particularly organizations in travel and hospitality that need advertising built around brand identity as much as media execution. The combination of in-house creative production, media buying, and AI-assisted dynamic creative allows the agency to handle strategy, content, and distribution within a single team rather than splitting those functions across vendors.