Local is a family-owned marketing agency based in Raleigh, North Carolina, dedicated to helping small, locally owned businesses thrive. Founded nearly 20 years ago by Steve and Lucy Bercovici, along with their son Josh, the agency focuses on strengthening local economies by providing personalized service and strategic marketing solutions.
Specializing in direct mail advertising, Yay! Local delivers high-quality mail campaigns that increase visibility and drive sales. The agency also offers digital solutions and branding support, ensuring a broad approach to marketing that meets the unique needs of each client. Serving businesses in Wake and Johnston Counties, Yay! Local is committed to fostering long-term growth for its clients.
With a proven track record and a loyalty rate, many clients have partnered with Yay! Local for over five years. The agency serves a range of communities including Raleigh, Cary, Apex, Holly Springs, Fuquay-Varina, Wake Forest, Clayton, and Garner, offering data-informed marketing strategies that make a tangible impact on local businesses.