Zdeněk Hrabálek works with e-commerce store owners, drawing on direct experience operating an online business rather than advising only from the outside. In 2006, with no prior experience, he founded an e-shop selling construction materials, StavbaOnline, and built it over a decade to an annual turnover of 40 million CZK before selling it in 2016.
That operating history shapes the current services: SEO for online stores, conversion optimization, analytics and lifetime-value modeling, and affiliate and influencer programs for e-commerce brands. The approach draws on more than 16 years running and marketing e-shops, including the mistakes made along the way with StavbaOnline and other stores, which pushed turnover from thousands to millions of crowns per month.