A Sydney-based digital strategy consultancy, Zuni builds digital marketing strategies grounded in evidence for organisations across a broad range of sectors, including the National Breast Cancer Foundation, Sydney Opera House, Asthma Australia, Sydney Catholic Schools, Century Venues, BD, SFI Health and Zurich.
Work spans digital strategy, mapping the end-to-end customer journey, and qualitative and quantitative customer research that gives organisations a real understanding of their customers. Marketing technology advisory matches message, channel and platform, while training, mentoring and support engagements see the team work alongside a client's own staff to build capability and embed strategy.
NBCF selected Zuni through a competitive tender to define its digital capability and systems, and Sydney Opera House has engaged the firm on a multi-year programme. Asthma Australia has drawn on ongoing support across multiple workstreams, and Sydney Catholic Schools brought Zuni in to lead a discovery process. Century Venues sought a review of its data-driven marketing practices, BD has worked with the firm across multiple product divisions, and SFI Health has used it for digital marketing strategic assistance. After Zurich's acquisition of OnePath from ANZ and Macquarie Life from Macquarie Bank, Zuni supported the work of unifying processes across the combined business.