What is Programmatic Display and Video?
Programmatic Display and Video services cover the strategy, execution, and ongoing improvements needed to meet business goals. Agencies assess current performance, define a roadmap, and handle day-to-day delivery while coordinating with internal stakeholders. They establish metrics, timelines, and communication cadences so work stays accountable. Strong partners prioritize clarity in scope, align on success measures early, and document decisions along the way. The engagement often includes research, implementation, and continuous optimization based on performance data. Over time, the goal is to build repeatable processes that keep results steady rather than relying on one-off efforts.
Core Programmatic Display and Video Capabilities
Discovery and alignment
Review goals, current performance, and constraints to shape a focused plan.
Execution planning
Translate strategy into clear milestones, ownership, and timelines.
Implementation support
Deliver the work in phases with quality checks along the way.
Performance measurement
Define KPIs and report progress so results are easy to evaluate.
Iteration and optimization
Use feedback and data to improve outcomes over time.
Top Programmatic Display and Video Agencies
Direct and digital marketing for automotive and home services
Data-driven marketing and programmatic advertising across 175+ countries
Digital marketing with creative development and social strategy
Custom websites and digital marketing for auto dealerships
Creative solutions in graphic design, web development, and digital marketing
Media agnostic solutions for TV, radio, and digital campaigns
Digital marketing and creative strategy for impactful campaigns
Data-driven direct mail and omnichannel marketing solutions
Persuading healthcare audiences and driving consumer traffic
Performance marketing for ambitious brands with data-driven strategies
Top Cities
Best Practices When Hiring a Programmatic Display and Video Agency
- Agree on goals and success metrics before kickoff.
- Share historical context so the agency can avoid known pitfalls.
- Set a consistent reporting cadence with clear owners.
- Document key decisions to keep teams aligned.
- Review performance regularly and adjust the plan as needed.
- Clarify handoffs and responsibilities between internal teams and the agency.
Programmatic Display and Video FAQs
Agencies are ranked by Agency List Score (ALS), a composite signal based on credibility, services, reviews, and site quality.