Act-On

Act-On is a lifecycle marketing automation platform built for midsize and enterprise marketing teams, designed to plug into an organization's existing stack as an intelligent engagement layer rather than a standalone tool. It connects engagement programs to CRM, ERP, and financial services platforms through an open data architecture, giving marketers a way to orchestrate the full customer journey instead of managing channels in isolation.

Campaigns run across email, SMS, social, web, direct mail, and events, with AI features built into the platform to help marketers work across that full lifecycle. Act-On also supports corporate marketing teams that need to push ready-to-use campaigns down to distributed brand or franchise teams, a model suited to organizations coordinating marketing across many locations or business units.

Beyond the core platform, Act-On offers Deliverability Consulting Services to help customers manage inbox placement for email programs, and Implementation Services to set up and launch new accounts. Pricing is structured around the number of contacts emailed each month, tying cost to the size of an organization's active email audience rather than a flat license fee.