Analytic Partners

Analytic Partners provides marketing mix modeling, pricing optimization, and customer segmentation for retail, hospitality, and financial services clients, pairing commercial analytics with brand impact measurement. The firm has operated for 25 years and grew its European practice through acquisitions of Magic Numbers, a London-based marketing analytics firm, and Analyx, a European marketing analytics company.

Services extend into marketing analytics and reporting, performance marketing, brand campaigns, media planning and buying, conversion tracking with server-side tagging, and analytics and event tracking. Agile Learning shapes how findings move between engagements, applying measurement results to pricing, segmentation, and media decisions.