Analytic Partners

Charlottesville, Virginia, United States

Marketing mix modeling and pricing optimization for retail, hospitality, and financial services

Analytic Partners provides marketing mix modeling, pricing optimization, and customer segmentation for retail, hospitality, and financial services clients, pairing commercial analytics with brand impact measurement. The firm has operated for 25 years and grew its European practice through acquisitions of Magic Numbers, a London-based marketing analytics firm, and Analyx, a European marketing analytics company.

Services extend into marketing analytics and reporting, performance marketing, brand campaigns, media planning and buying, conversion tracking with server-side tagging, and analytics and event tracking. Agile Learning shapes how findings move between engagements, applying measurement results to pricing, segmentation, and media decisions.

25
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

BI Dashboards
BI Dashboards for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Data Platforms
Customer Data Platforms for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Governance and Quality
Data Governance and Quality for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Science and Modeling
Data Science and Modeling for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
2001 (25 years)

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