B2B eCommerce and Digital Catalog Platform

Channel Software builds and maintains the WebAlliance eCommerce platform, a B2B system designed for the operational complexity of distributors and manufacturers. Based in Minneapolis and operating since 2001, the company has built its architecture around the transactional and catalog demands specific to this sector rather than general retail commerce. It now operates as a business unit of Cordance Operations LLC.

Work spans the technical stack behind a B2B storefront: frontend and backend development, API and systems integration, ecommerce SEO, and website design for complex product catalogs. The platform runs on Microsoft's Azure cloud, with security and web application firewall protections built into the infrastructure. Analytics and LTV modeling are part of the standard offering, delivered through built-in dashboards and customizable reports. Stated goals for client engagements center on simplifying website management and driving additional sales.

Channel Software was named to Inc. Magazine's 5000 Regionals 2024 Midwest list of fastest-growing private companies. The company describes its platform as built around enterprise-level features suited to organizations that need more than a standard storefront template, reflecting more than two decades of focus on the same distributor and manufacturer client base since its 2001 founding.