Barlow Research Associates

Barlow Research Associates specializes in providing voice of the customer insights to financial service providers. Since 1980, they have been delivering actionable data collected from financial decision makers at small businesses and middle market companies. Their focus is on helping financial institutions understand and serve their business clients effectively.

The agency offers a range of services including syndicated research programs, custom research solutions, and multi-client studies. They conduct ongoing studies such as the Small Business Banking Program and the Middle Market Banking Program, which help institutions develop strategies to meet client needs. Barlow Research also hosts business banking conferences to facilitate peer engagement and expert insights.

Barlow Research serves a diverse clientele in the financial services sector, including national and regional banks, credit unions, and fintechs. Their studies cover various topics like digital banking preferences, business credit card management, and digital payment acceptance, providing financial institutions with the data needed to refine product strategies and stay ahead of industry trends.