AGENCY LIST

BAO (By Appointment Only)

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Appointment setting and lead generation for sales and marketing

Founded in 1997, BAO (By Appointment Only) is a family-owned business specializing in appointment setting and lead generation. With over 200 sales professionals, the agency focuses on warm prospecting to enhance sales productivity and marketing efficiency. BAO's SmartLeads service and support in the FED/SLED markets enable clients to effectively reach key decision-makers.

BAO's performance-based approach is designed to boost underperforming territories and enable sales development. The agency's expertise in high-tech and public sector markets makes it a valuable partner for businesses looking to expand their market reach. By prioritizing warm prospecting over cold calling, BAO helps clients ramp up new sales reps and generate significant sales opportunities.

With a commitment to delivering results, BAO has secured over 550,000 appointments to date. The agency's focus on creating pipelines and generating sales opportunities ensures that clients benefit from increased market penetration and enhanced sales activities.

29
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Demand Generation

Services

Agency details

Team size
201-500 people
Founded
1997 (29 years)

About this agency on Agency List

BAO (By Appointment Only) holds an Agency List Score of 95 out of 100.

That score is higher than 84% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed BAO (By Appointment Only) in September 2026, reading 6 pages published on baoinc.com.

The score reflects what BAO (By Appointment Only) had published by that date; anything published since has not been read.

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