BAO (By Appointment Only)

Appointment setting and lead generation for sales and marketing

Founded in 1997, BAO (By Appointment Only) is a family-owned business specializing in appointment setting and lead generation. With over 200 sales professionals, the agency focuses on warm prospecting to enhance sales productivity and marketing efficiency. BAO's SmartLeads service and support in the FED/SLED markets enable clients to effectively reach key decision-makers.

BAO's performance-based approach is designed to boost underperforming territories and enable sales development. The agency's expertise in high-tech and public sector markets makes it a valuable partner for businesses looking to expand their market reach. By prioritizing warm prospecting over cold calling, BAO helps clients ramp up new sales reps and generate significant sales opportunities.

With a commitment to delivering results, BAO has secured over 550,000 appointments to date. The agency's focus on creating pipelines and generating sales opportunities ensures that clients benefit from increased market penetration and enhanced sales activities.

29
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

ABM Strategy
ABM Strategy for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
Channel Orchestration
Channel Orchestration for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Hygiene and Enrichment
Data Hygiene and Enrichment for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
ICP and Segmentation
ICP and Segmentation for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1997 (29 years)

How BAO (By Appointment Only) scores 45 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 5 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1997).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

11 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

BAO (By Appointment Only) is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for BAO (By Appointment Only) and may evolve as additional data is verified or updated.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.