Barefoot

Barefoot is a brand experience agency founded by Doug Worple, known for its unconventional approach to marketing and advertising. As part of the Omnicom holding company, Barefoot is headquartered in The Strietmann Center in downtown Cincinnati. The agency is committed to ending meaningless brand interactions by creating experiences that are both bold and data-driven.

The agency's philosophy revolves around making, breaking, learning, and making again, which drives their performance and innovation. They specialize in Marketing Mix Modeling (Ag MMM), a modern approach that replaces traditional marketing strategies. Barefoot's leadership team, including Kristen Hitch as President and Andrew Carlson as Chief Creative Officer, brings a wealth of experience and expertise to the agency.

Barefoot's mission is to transform every statistic and spreadsheet into a compelling story, ensuring that every brand interaction is meaningful and impactful. Their team of creators and data crunchers work tirelessly to deliver personalized brand experiences that resonate with audiences, making calculated risks and daring moves to achieve success.