Barrel

Barrel partners with consumer packaged goods (CPG) brands to enhance their digital ecosystems. They focus on creating unified strategies across Shopify direct-to-consumer (DTC), point of sale (POS), B2B, and marketplaces, aiming to drive growth, retention, and brand loyalty. Their approach involves customer research and journey mapping to ensure seamless experiences across all touchpoints.

The agency offers a range of services including Shopify development, retention marketing, and e-commerce audits. They emphasize the importance of a brand's website as an online flagship, where the brand's story comes to life. Barrel's proprietary research project, DTC Patterns, provides UX and marketing insights from real e-commerce purchases, helping clients enhance their website experiences.

Barrel has collaborated with notable clients such as McCormick & Company, Stiller's Soda, and Revision Skincare, delivering projects that include Shopify migrations and digital experience enhancements. Their partnerships with industry leaders like Shopify, Klaviyo, and Rebuy further support their clients' sales, marketing, and growth strategies.